From strategy to execution. We connect engineering precision with marketing creativity to help brands scale confidently in the digital age.
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Walk The Talk
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Walk The Talk *
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Founded in London, Odinin is an AI-driven consultancy helping B2B and B2C companies align their sales, marketing, and digital strategies.
With roots in German engineering, U.S. pricing strategy, and London professionalism, we deliver measurable growth for future-ready businesses. -
Your ideas deserve a strong foundation.
From digital systems to marketing strategy, we build what makes your brand work, beautifully and efficiently. -
Growth isn’t luck. It’s design.
With data, creativity, and AI, we scale your business with purpose and measurable results.
Our Services
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It crafted roadmaps that clarify your message, align your channels, and convert leads into loyal clients.
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Multi-channel campaigns across TikTok, Instagram, LinkedIn, and more data-driven and visually engaging.
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Simplify your workflows, integrate CRM & ERP, and accelerate your sales cycle.
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Turn data into smart decisions. Custom dashboards and actionable insights for confident growth.
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Empower your team with practical, hands-on workshops in marketing, sales, and AI automation. Learn. Apply. Grow.
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Go global with confidence. Odinin builds data-backed export, localization, and distribution strategies for UK, EU, and US markets.
Leadership Without the Overhead
1 or 2 days per week or project-based
Strategic planning and performance leadership
KPI & team alignment reviews
Reporting directly to founders or boards
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Make it stand out.
Every partnership starts with listening and ends with impact.
Odinin delivers strategies that don’t just look good. They work.
Our Founder
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Melis Ertugrul
Odinin was founded by a multidisciplinary engineer and strategist with experience across leading global corporations such as Bosch & Siemens and Parker Hannifin.
After completing her Master’s project in Physics in Germany, she worked closely with C-level management teams, contributing to large-scale innovation and production strategies.
Driven by a deep commitment to social impact, she returned to Turkey to support several social enterprises and NGOs as a social entrepreneur, focusing on sustainable development and community-driven innovation.
She later advised two major manufacturing companies on marketing transformation and brand positioning, helping traditional industries embrace modern communication and digital growth.
Today, based in London, she leads Odinin, offering comprehensive strategy, marketing, and AI-driven digital consultancy for small and mid-sized businesses.
Her mission is simple: to help brands think globally, act with purpose, and grow smarter through the balance of technology, creativity, and human insight.
[ FAQ ]Common Questions
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We work with small and mid-sized companies that are ready to grow but need clear strategy and structure from manufacturing and automation to retail, hospitality, and creative brands.
Odinin helps transform traditional businesses into agile, digital-ready organizations. -
Unlike traditional agencies, Odinin combines strategy, data, and implementation in one place.
We don’t just create campaigns. We build systems that connect your marketing, sales, and operations for measurable, long-term growth. -
Absolutely. Many clients begin with a 90-day roadmap or digital audit, then expand into full strategy or automation projects once results are visible. Flexibility is part of how we work.
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Every project begins with clear, data-backed KPIs from conversions and engagement to sales and ROI.
We track, report, and refine continuously so you always know what’s working and where to focus next.
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